We’ve all heard the notion of “content is king”, but it’s never been more appropriate than today.
As Google continually updates its search algorithm, placing increasing importance on social signals (i.e. actual sharing, links and discussion around topics, terms and site specific content), quality content that audiences find worthwhile is more critical than ever.
More than the science of search engines, what’s at play today is the science of human emotion and (and the need for) connection. People share feelings, not products. To connect deeper with audiences and deliver emotionally impactful content, you need to the art of storytelling. What is your story?
Every content and social media marketing program must start with a clear set of objectives and have a clearly defined audiences – including how it drives revenue and/or user growth. At Make Good Social, we apply our proprietary methodology for building this strategy and tell your product story. We utilize our F.A.R.E. content marketing methodology to guide our clients and deliver content that is Frequent, Authentic, Relevant and Engaging.
Services we provide:
- Content and Social Media Marketing Opportunity Audit.
- Where are your customers spending their time and what are they are saying?
- Are you missing opportunities to reach your customers and what is your current ROI?
- Content and Social Media Marketing Strategy and Plan.
- How will you reach and influence your customers?
- What content needs to be created and how?
- How will you manage, measure and improve?
- What are your goals and how will you monetize your efforts?
- Content and Social Marketing Execution
- Content creation
- We work with what you have + add our resources as needed to create the optimal process for producing a consistent flow of, articles, blog posts, video, presentations, infographics, website copy, Ad copy to support our plan and goals.
- Website development and implementation
- We’ll help you add, update, and improve your website, blog(s) and landing pages
- Social media management and integration
- We’ll help you ensure your presence is consistent across social media platform and enable you to control, manage and measure your activity – and gain valuable market insight
- Content creation
To learn how the team at Make Good Social can help you use content and social marketing to drive revenue and user growth, contact us for a consultation today.